Yuri swears 🙊 and that’s okay. 👍 The writing principles on display here are some of the most fundamental — connecting with your readers through word choice to demonstrate empathy and build trust.

G’day! flicstar your friendly editor here. I help writers create great written content. Let me help you improve your writing by taking a look at what some others are doing really well.

I use editing codes to review articles and call out specific techniques for effective writing.

Today I looked at some writing by Yuri Lee, who writes on Hashnode.

📝 JavaScript’s freaking arguments object
📝 Fucking JavaScript Loops & Their Scopes
📝 How to contribute to Open Source as a beginner

In my positivity pass on this article, I highlight a couple of principles that show why profanity can sometimes work.

• CNECT - The content includes swear words which resonate with the target audience and show the writer’s authenticity.
• EMPATH - Swear words convey frustration with humor to connect with the readers.

The swears in Yuri’s writing tap into the struggle of learning something new - conveying frustration in a really satisfying way. This establishes trust. Moving beyond empathizing and connecting with readers, the author pays off by delivering solutions.

🎉 Kudos to Yuri for some great writing!

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